Whether you call it Minnesota web marketing, Internet promotion or search engine marketing the intention is the same: bring qualified visitors to your website as well as convert visitors to qualified prospects, sales and clients.
Our method of web marketing is focused on a number of primary areas of expertise that will help you do well. Those include:
- Traffic Generation
- Converting Visitors into Customers
- Returning Visitors
- Measuring Results
How can you get visitors to your website? The true secret to this is through search engine optimization, advertising and web marketing. Discovering the keywords that people are using when they’re looking for the services and goods that you offer is the first step. Building content for your site and back links from other websites will help anyone rank better on the listings for those keyword phrases. Also increase traffic by promoting those attempts with paid search, ads, retargeting, email and social media marketing where appropriate.
Your web site needs to be a sales and lead generation device. Qualified visitors come to internet sites looking for something. The site must give the website visitor what they are seeking while leading them down a sales funnel and making sure there is some sort of action, no matter if that’s filling out an e-mail form or completing a purchase.
But how do you know if all this is working? By using commercial tracking tools to determine how everyone is coming to the web page, how they found you and what you did once they got there. Done properly this will help constantly improve your site and judge the outcome of your web marketing initiatives. We can teach you how to get the best these tools along with how to analyze the reports as part of our Minnesota web marketing consulting.
Once a person turns into a buyer the next step is preserving them as a customer. Following people after they leave your website by using e-mail marketing is an established method of getting and expanding your leads, as well as producing repeated business. Another highly effective tool can be Social Media marketing since it allows you to interact your prospective customers and clients on an continuous basis by using free social tools such as with Twitter, Facebook, LinkedIn and Google +.