Switch to Paid Search Results In 700% increase in Leads, 77% drop in Cost per Lead
Eighteen months ago Minnesota Interactive was hired to manage SEO, eMarketing and Paid Search for a successful professional services company. The client had previously been focused on traditional marketing efforts including TV, Billboards and so on. While their efforts had lead to profitable growth, they had seen their lead quantity decreasing over time.
Additionally their cost per led had been steadily increasing. The client had a website, but had no experience with online marketing.
Within 90 days the PPC Managers at Minnesota Interactive increased their monthly leads by 700% while at the same time reducing their cost per lead by 77% to levels that they had never seen before.
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