Minnesota Interactive's PPC Management Results in Huge Gains and Huge Savings
Not too long ago, Minnesota Interactive took over the PPC Management efforts of an established eCommerce site from its previous agency. Prior to Minnesota Interactive working on the client's AdWords and Bing/Yahoo campaigns, the client had experienced a slow-down in sales while their paid search ad spend had risen and their cost per acquisition had jumped up dramatically. Their previous agency, which had done a good job tuning their campaign, had taken their eye off the ball.
Additionally the previous agency was charging the client PPC management fees that were, frankly, surprisingly high. The poor results, along with the high fees had given the client the gut feel that things could be better.
Within 2 months Minnesota Interactive had increased their revenue from paid traffic by 82%and reduced their PPC management cost by 80% on an account that had previously been seeing Click-Through-Rates in the 3-5% range and Conversion Rates of 2.5% – 4.8%. Within 14 months we had helped the client double their sales.
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