Why Outsource E-Marketing? Because for most companies a world class e-marketing team is out of reach. Either you can’t find people with the right experience or you can’t afford them. For a fully rounded team you need experts at:
- Internet Strategy
- Website Planning
- Search Engine Optimization (both on page and off)
- Link Building
- Pay-Per-Click Marketing
- eMail Marketing (both client acquisition and retention)
- Banner ads
- Social Media (Facebook, Twitter. LinkedIn, etc.)
- Content Generation and Management
- Landing pages
- Website design & development
- Web optimization
And those are just the top level specialties, each of which has multiple facets.
Outsource E-Marketing – Buy What You Need
The reality is that most Fortune 500 companies don’t even have teams that encompass all of that knowledge. We know because we’ve run e-marketing in large enterprises before. So what do they do? They hire agencies that specialize in one or more areas to fill in capabilities that they do not have in house and they outsource their e-marketing. The benefit to them is they only have to pay for the amount of work they have done, rather than paying for expensive employees that they can only keep busy part of the time.
At Minnesota Interactive we have a team of people who have both broad and deep knowledge when it comes to business in general and e-marketing specifically. We have in-house experts who have decades of experience in the areas listed, including search marketing (both paid and organic), social media, internet strategy, ecommerce conversion optimization, website planning and managing website design and development projects. Additionally we have networks of contacts we call on who are expert in the areas where specialization really matters. Website design and email marketing for example. We work with the best and help build that expertise into ‘your’ team.
We also believe that there are lots of small and medium businesses who are not doing as well as they could be online, because they don’t have access to the expertise we have to offer.